Super Group’s Betway Brand Strike a Number of Deals in Tennis
Super Group’s leading global online betting and gaming brand Betway have grown their sponsorship portfolio with a bunch of fantastic additions within tennis.
Having had a previous presence in the sport at events such as The Davis Cup and Tie Break Tens, the brand has made a splash in 2021 becoming partners with a whole host of tennis events around the globe.
The early part of the year was a busy time for the brand, who announced deals with Miami Open, Estoril Open and Madrid Open during March and April, giving the brand some huge exposure with the highest profile events in the sport.
Those initial deals were followed by sponsorship of MercedesCup (Stuttgart), NOVENTI Open (Halle) and most recently, Nordea Open (Sweden).
Speaking about these additions, Super Group CEO Neal Menashe said:
“We’re really excited to have announced sports betting partnerships with these hugely prestigious tennis tournaments. We all know they attract some of the best talent within the sport globally, allowing Betway customers to get closer to the action.”
“We really are committed to supporting the best sporting events around the world and it’s great that we’re able to support tennis to this level.
“These competitions are some of the biggest in the world and some of the courts are at the most fantastic venues and we’re all excited to see the Betway brand have a visible presence in them.”
Super Group’s Betway Executes Multiyear Partnership with The National Hockey League
NEW YORK (May 14, 2021) – SGHC Limited (“Super Group”), which recently entered into a business combination agreement with Sports Entertainment Acquisition Corp. (NYSE: SEAH), today announced that Betway, its premier online sports betting brand, has entered into a multiyear U.S. partnership with the National Hockey League (NHL). This new deal makes Betway an Official Sports Betting Partner of the NHL® and represents the brand’s first sports betting partnership with a North American professional sports league.
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