It’s been an exciting year for Betway, the leading global online betting and gaming brand have grown their sponsorship portfolio with a bunch of fantastic additions within tennis.
Having had a previous presence in the sport at events such as The Davis Cup and Tie Break Tens, the brand has made a splash in 2021 becoming partners with a whole host of tennis events around the globe.
It was a busy time in the Spring for the brand, who announced deals with Miami Open, Estoril Open and Madrid Open during March and April, which coincided with their announcement of their sponsorship of a variety of teams in the NBA and NHL, giving the brand some huge exposure at the highest profile sporting teams and events.
Following those three came sponsorship of MercedesCup (Stuttgart), NOVENTI Open (Halle), Nordea Open (Sweden), Hamburg Open and Generali Open (Austria).
As we move into fall, Betway have recently announced two new tennis partnerships in Europe. In mid-September, they announced their partnership of The European Open (Antwerp), which was swiftly followed by the announcement of the Stockholm Open.
In November, Betway signed their latest tennis partnership, this time with Brazil’s only ATP Tour event, The Rio Open.
For all of their tennis partnerships, Betway has the official designation of Official Betting Partner.
Speaking about these additions, Super Group CEO Neal Menashe said:
“We’re really excited to have announced sports betting partnerships with these hugely prestigious tennis tournaments. We all know they attract some of the best talent within the sport globally, allowing Betway customers to get closer to the action.”
“We really are committed to supporting the best sporting events around the world and it’s great that we’re able to support tennis to the level that we have.
“These competitions are some of the biggest in the world and some of the courts are at the most fantastic venues and we’re all excited to see the Betway brand have a visible presence in them.”
Betway now has marketing partnerships with 10 U.S. sports franchises
New York – November 19, 2021 – SGHC Limited (“SGHC” or “Super Group”), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp. (NYSE: SEAH), today announced it has entered into an official multi-year partnership with the NHL’s New Jersey Devils (the “Devils”).
Per terms of the partnership, Betway will receive dynamic brand exposure and TV-visible signage throughout Prudential Center, the Devil’s home arena, including dasherboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising. Additionally, Betway will become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” a social post series supported and promoted across all of the Devils social media platforms.
As a result of the agreement with the Devils, Betway now has marketing partnerships with 10 U.S. sports franchises, including the Los Angeles Kings, New York Islanders and Philadelphia Flyers, and the NBA’s Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves and Philadelphia 76ers.
• Existing and new deals make Betway the most visible betting brand in England’s Premier League with branding in 254 of the 380 seasonal matches • Betway the official sports betting partner of the 11-time La Liga winner Atlético de Madrid and one of the most visible global betting brands in the Spanish top league • Betway expands its presence in Germany’s Bundesliga, becoming the premium sports betting partner of VfB Stuttgart, one of the country’s most successful clubs • Betway renews sponsorship deal with Belgium’s Croky Cup and secures Italian Serie A advertising inventory, completing their portfolio for the 2021/22 domestic European season.
New York – November 4th, 2021 – SGHC Limited (“SGHC”, “Super Group” or the “Company”), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp. (NYSE: SEAH), today provided an update on Betway’s European soccer sponsorship and partnership deals.
U.S. Presence Expands as Betway Goes Live in Fifth State Betway Granted Additional License in Europe Active Pipeline of New Markets Expected to Continue into 2022
New York – October 20, 2021 -- SGHC Limited (“SGHC”, “Super Group” or the “Company”), the parent company of global online sports betting and gaming businesses operating Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, today continued its new market expansion with the addition of a fifth live market in the U.S. as well as a new license in Europe.
Super Group plans to bring its leading global online sports betting and gaming group to the U.S. public markets, listing on the New York Stock Exchange, via a previously announced business combination with Sports Entertainment Acquisition Corp. (NYSE: SEAH), a special purpose acquisition company led by Eric Grubman and John Collins.
The Betway brand now has gone live in Iowa, joining Colorado, Indiana, New Jersey and Pennsylvania. These five states are part of a group of up to eleven states where Digital Gaming Corporation (“DGC”) has secured market access. Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC (subject to customary regulatory approvals).
Additionally, in Europe, Betway has been granted a license in Poland where, once launched, the brand is expected to leverage the global appeal of existing partnerships including their Bundesliga deals in neighboring Germany.
Richard Hasson, President and COO of Super Group, commented, “We are delighted to further Betway’s U.S. presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new license in Poland. This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world.”
A steady pipeline of additional new markets is expected to flow through this year and into 2022.
Hasson concluded, “Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the U.S., where the acquisition of DGC provides us access to a group of eleven states. In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business.”
NEW YORK, NY – September 9, 2021
SGHC Limited (“SGHC”, “Super Group” or the “Company”), the parent company of global online sports betting and gaming businesses operating Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, and Sports Entertainment Acquisition Corp. (NYSE:SEAH) ("SEAH"), a publicly traded special purpose acquisition company, announced that Super Group has filed a Registration Statement on Form F-4 to the U.S. Securities and Exchange Commission with respect to their proposed business combination.
Super Group Shares Preliminary H1 Financials
NEW YORK--(BUSINESS WIRE)--SGHC Limited (“SGHC”, “Super Group” or the “Company”), the parent company of global online sports betting and gaming businesses operating Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, today commented on preliminary 1H21 financials and reiterated its full-year 2021 financial outlook. The Company also commented on the expected timing of filing their preliminary proxy on Form F-4.
Neal Menashe, CEO of Super Group, commented, “We continue to make progress as we pursue completing our public listing on the NYSE in the fourth quarter of this year. Our first half 2021 estimated Net Gaming Revenue is $762.6 million, and our estimated EBITDA for the same period is well within management’s expectations, putting us on track to meet our full-year 2021 financial outlook.”
Super Group’s Betway Executes Multiyear Partnership with The National Hockey League
NEW YORK (May 14, 2021) – SGHC Limited (“Super Group”), which recently entered into a business combination agreement with Sports Entertainment Acquisition Corp. (NYSE: SEAH), today announced that Betway, its premier online sports betting brand, has entered into a multiyear U.S. partnership with the National Hockey League (NHL). This new deal makes Betway an Official Sports Betting Partner of the NHL® and represents the brand’s first sports betting partnership with a North American professional sports league.
Super Group to Combine with Sports Entertainment Acquisition Corp. to Create NYSE-Listed Global Gaming Company