News

June 24, 2021

Super Group’s Betway Brand Strike a Number of Deals in Tennis

Super Group’s leading global online betting and gaming brand Betway have grown their sponsorship portfolio with a bunch of fantastic additions within tennis.

Having had a previous presence in the sport at events such as The Davis Cup and Tie Break Tens, the brand has made a splash in 2021 becoming partners with a whole host of tennis events around the globe.

The early part of the year was a busy time for the brand, who announced deals with Miami Open, Estoril Open and Madrid Open during March and April, giving the brand some huge exposure with the highest profile events in the sport.

Those initial deals were followed by sponsorship of MercedesCup (Stuttgart), NOVENTI Open (Halle) and most recently, Nordea Open (Sweden).

Speaking about these additions, Super Group CEO Neal Menashe said:

“We’re really excited to have announced sports betting partnerships with these hugely prestigious tennis tournaments. We all know they attract some of the best talent within the sport globally, allowing Betway customers to get closer to the action.”

“We really are committed to supporting the best sporting events around the world and it’s great that we’re able to support tennis to this level.

“These competitions are some of the biggest in the world and some of the courts are at the most fantastic venues and we’re all excited to see the Betway brand have a visible presence in them.”

May 14, 2021

Super Group’s Betway Executes Multiyear Partnership with The National Hockey League

  • Represents Betway’s first sports betting partnership with a North American professional sports league

NEW YORK (May 14, 2021) – SGHC Limited (“Super Group”), which recently entered into a business combination agreement with Sports Entertainment Acquisition Corp. (NYSE: SEAH), today announced that Betway, its premier online sports betting brand, has entered into a multiyear U.S. partnership with the National Hockey League (NHL). This new deal makes Betway an Official Sports Betting Partner of the NHL® and represents the brand’s first sports betting partnership with a North American professional sports league.

Click here to read the full release.

April 25, 2021

Super Group to Combine with Sports Entertainment Acquisition Corp. to Create NYSE-Listed Global Gaming Company

  • Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering
  • The group is licensed in 23 jurisdictions throughout Europe, the Americas and Africa, took in more than $42 billion in wagers in the 12 months to March 2021 and currently has over 2.5 million monthly unique active customers
  • Targeting the fast-growing U.S. online sports betting and gaming market, Super Group has also entered into an agreement to acquire Digital Gaming Corporation (“DGC”) (subject to customary regulatory closing conditions), which will give the group access to up to an initial 10 U.S. states, complementing its global growth strategy

Click here to read the full release.